Last updated: 9 October 2025

At Sally Dyer Artist (“we”, “our”, “us”), we are committed to protecting your privacy and personal information.
This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website https://www.sallydyerartist.com.

1. Who We Are

This website is operated by Sally Dyer Artist, based in the United Kingdom.
If you have any questions about this policy or your data, please contact:

📧 info@sallydyerartist.com

2. Information We Collect

We collect the following types of information:

a) Information you provide directly

  • Your name and email address when signing up for our newsletter

  • Contact details when filling out a contact or commission form

  • Information provided during shop purchases (once launched), such as billing, delivery address, and payment details

b) Information collected automatically

When you visit our site, we may automatically collect:

  • IP address and browser type

  • Pages viewed, visit duration, and referring website

  • Device type (mobile/desktop)

  • Cookies and similar tracking technologies (see Section 7)

We use Google Analytics via Google Site Kit to help us understand how visitors use our website. This data is anonymised and does not identify individual users.

3. How We Use Your Information

We use your data to:

  • Send newsletters and updates you have subscribed to

  • Respond to messages, commission requests, and enquiries

  • Process orders, payments, and deliveries (for the shop)

  • Improve our website and user experience

  • Comply with legal and tax obligations

We will never sell or rent your personal information.

4. Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases:

  • Consent – for sending newsletters and marketing updates

  • Contract – for processing purchases, commissions, or workshop bookings

  • Legal obligation – for maintaining business and tax records

  • Legitimate interest – for improving website performance and analytics

You can withdraw consent at any time by clicking the unsubscribe link in emails or by contacting us.

5. How We Store and Protect Your Data

Your data is stored securely on password-protected systems and reputable third-party services such as:

  • Mailchimp or MailerLite (for newsletters)

  • Stripe, PayPal, or similar providers (for payments)

  • WordPress hosting via EasyWP/Namecheap

We take appropriate measures to prevent unauthorised access, alteration, disclosure, or destruction of your data.

6. Sharing Your Information

We only share data with trusted service providers where necessary to run the website or fulfil orders.
Examples include:

  • Email newsletter platforms

  • Payment processors

  • Shipping and delivery companies

All such partners comply with UK and EU data protection standards.

7. Cookies

Our website uses cookies to:

  • Improve performance and functionality

  • Analyse website traffic (via Google Analytics)

  • Remember user preferences

You can manage or disable cookies through your browser settings.
For more details, see our Cookie Policy (coming soon).

8. Data Retention

We retain your personal data only as long as necessary:

  • Newsletter subscribers: until you unsubscribe

  • Order records: up to 7 years (for tax compliance)

  • Contact form messages: up to 12 months after resolution

9. Your Rights (UK GDPR)

You have the right to:

  • Access the data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent for marketing at any time

  • Request data portability

  • Complain to the Information Commissioner’s Office (ICO) if you believe your rights have been violated
    → https://ico.org.uk

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect legal or operational changes. The latest version will always be available on this page.

Sally Dyer Artist
https://sallydyerartist.com
📧 info@sallydyerartist.com